It’s no secret that great names lived their lives in Vienna. Wolfgang Amadeus Mozart, Ludwig von Beethoven, Joseph Haydn, Franz Schubert, Johann Strauss Jr. Johan Strauss Sr. Johannes Brahms, Arnold Schonberg, and a lot of other classical musicians lived in this big city between 1756 and 1951. During World War II, a lot of people died or fled, but that doesn’t mean that all the talent is out of Vienna. Nowadays ,we can enjoy the classical Vienna Boys’ Choir and Vienna Philharmonic Orchestra, as well as the more modern types such as Falco, Joe Zawinul and DJ Ötzi.
 
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(performance of Joe Zawinul)
 
But there is also room for upcoming talents. The small Viennese shop ‘What about the future’ sells fashion and accessories extended by music, literature, magazines and art. The collection is made by artists from Austria. ‘What about the future’ offers new fashion designers and small labels a chance to present their collection in Vienna.